I led the creative direction for a new 20x20 Cascade Designs trade show booth designed to bring five brands together within one cohesive space. The overarching Cascade Designs identity used a bold black-and-white mountain landscape alongside engineering drawings and silhouettes of iconic products from across the portfolio. These details added recognition for trade show attendees walking by while tying the design back to Cascade Designs’ roots in product engineering, in-house manufacturing, and a long history of building technical outdoor gear.

Individual sections for MSR, Therm-a-Rest, Platypus, SeaLine, and PackTowl used bright lifestyle imagery which prominently featured brand colors to create distinct moments within the space, standing out against the otherwise black-and-white Cascade Designs environment. The goal was a clean, quick-read booth that felt cohesive as a whole while still giving each brand a clear presence of its own.