A branded how-to video series designed to help MSR customers troubleshoot, repair, and maintain their gear. Created in partnership with Cascade Designs’ customer support and repair teams, the series turned recurring service questions into clear instructional content for YouTube, product pages, the knowledge center, and social.
ROLE
Creative Director
Logo Design
Set Design
Animation
Producer
VIDEO
Cobi Krumholz
Lance Hammer
VISUAL SYSTEM
To support a series designed to grow over time, I created a flexible visual system that could carry across every video and channel placement with a polished, branded feel.
built in-house
To keep production lean, we converted an unused area of the office into a small in-house studio. The setup allowed us to capture repair demos, product details, and close-up instructional moments without relying on a large crew or external studio.
The result was a low-cost production model with a polished, branded feel. It allowed for a repeatable workflow that made it easy to create useful customer support content and continue expanding the series over time.