A playful stop-motion ad for Therm-a-Rest’s Honcho Poncho Down, designed to showcase the product’s packability, transformation, and key features in a lively social-first format.
ROLE
Creative Director
PHOTO
Jim Meyers
PA
Emma Callendar
BUILT FOR THE FEED.
Effective ads stop people mid-scroll. This concept turned a simple product story into something worth staying for.
9×16
4×5
1×1
BEHIND THE SCENES.
Notepad sketches helped define the concept, timing, transformation, and loopable structure before production began.
