Areas of Expertise
Creative Direction
Brand Strategy & Development
Creative Team Leadership
Campaign Development
Content Strategy & Production
Photography
Videography
Product Launches
Brand Systems & Guidelines
Packaging & Retail
I like making good work with good people.
I’m a creative director with a background spanning design, photography, video, production, and brand marketing. I’ve spent most of my career working with outdoor brands, leading creative across product launches, campaigns, brand systems, packaging, retail, and content production.
I like being close to the work. That can mean setting the creative direction and building the right team around an idea, but it can also mean scouting locations, working through a shot list, designing something myself, jumping behind a camera, or figuring out how to make an ambitious project happen with a small crew and a limited budget.
Over the years, my role has grown from making the work to leading the people and processes behind it. I’ve managed internal creative teams and worked with photographers, filmmakers, designers, agencies, and production partners, while collaborating closely with marketing, product, sales, and leadership to make sure the creative is doing what it actually needs to do.
Some things I like to do far from an office or keyboard are travel to places with warm water and glassy waves, head into the mountains for fresh snow, shoot film photography, find hidden gems in the city, or get completely absorbed in a woodworking project at home.
Have a project in mind? I’d love to hear about it.
Linkedin
linkedin.com/in/lancehammer/