Campaign built to support fast-and-light product launches across MSR, Therm-a-Rest, and Platypus. Centered on a three-day alpine backpacking and climbing scenario in the North Cascades, the campaign created a flexible library of lifestyle photography and video assets for use across web, social, print, and retail. Built around alpine camp life and real mountain travel that the product was designed for, the work gave each brand a cohesive suite of imagery and footage for product storytelling.