I led the creative direction and production of product videos for MSR across a range of launches and product categories. Each video was shaped around the needs of the product, from introducing new designs and breaking down technical features to showing how it performs in the backcountry.

With a small production team, my role extended well beyond creative direction. I managed crews, budgets, talent, scheduling, logistics, and post-production. That hands-on approach helped us create work that felt much larger than the team behind it.